#HereWeMeme
Lessons Learned from the Campaigns to Keep the Kings in Sacramento 
Presented by the Social Media Club Sacramento

Event features founders and major contributors from #HereWeBuild

#HereWeStay, and SacDeflated.com

Thursday, June 9th at the Citizen Hotel 

Leveraged in virtual reality over blogs, Twitter and Facebook and spilling into the real world of council meetings and rallies, the fight to keep the Kings in Sacramento captured the hearts and attention of NBA fans across the nation.  Leading the charge were social media-inspired grassroots campaigns #HereWeBuild, #HereWeStay, SacDeflated.com and their spinoff campaigns #HereWeSit and #HereWePurple.  Ultimately, the public pressure built by these campaigns over social media channels helped result in the Kings decision to remain in Sacramento for another year. 

Presented by the Sacramento Chapter of the Social Media Club, a panel of founders and major contributors to these campaigns will discuss key learnings and best practices from their experiences on the front lines of launching and running successful social media grassroots campaigns.

WHO:                  

Keynote

• HereWeBuild founder  Carmichael Dave, radio personality, KHTK-AM, Sports 1140

 Panelists

• HereWeBuild: content contributors Tony Peric (@tonyperic), blogger at HereWeBuild, and Kevin Fippin (@kfippin), HereWeBuild Facebook page creator
• HereWeStay: founder Blake Ellington (@blakeellington), blogger at Bleed Black and Purple and James Ham, blogger at Cowbell Kingdom, an ESPN True Hoop Blog
• SacDeflated: founder Amber Williams, president, Glass Agency
• HereWeBuild: major campaign financial contributor Matt Graham (@itendtotalkalot), marketing and fleet director, Jiffy Lube

 Moderator

• Bryan Srabian, Director of Social Media for World Champion San Francisco Giants; and Adjunct Professor at USF for Social Media in Sports

WHEN/WHERE:               

Thursday, June 9, 2011

4:00 – 6:00 Happy Hour & Networking at Grange Restaurant (optional)

6:00 – 6:30 Check-in/Socializing
6:30 - 8:25 Presentation, Q&A (Ustream begins)
8:25 - 9:00 Afterparty (optional)

The Citizen Hotel

7^th Floor Metropolitan Terrace
926 J Street
Sacramento, CA 95814

This event will stream live on Ustream at www.ustream.tv/user/smc-sac starting at 6:30 p.m.  Follow the event on Twitter using the hashtag #SMCSAC

COST:                   

This event is free, but we encourage your $5-10 at-the-door donation to help us keep producing great social media events!

SPONSORS:       

This program is made possible in part thanks to The Sacramento Bee 

Continue the conversation at the SMCSac Afterparty at Citizen Hotel directly following the program, from 8:25 to 9:00.  Appetizers and soft drinks provided by Citizen Hotel, wine provided by  David James Cellars. 

About Sacramento Social Media Club

We are the Sacramento chapter of the Social Media Club – an international organization of more than 100 active chapters around the globe hosting conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Founded in April of 2009, Sacramento Social Media Club (SMCSac) has become the centerpiece for regional gatherings surrounding the subject of social media.  SMCSac is devoted to expanding media literacy, sharing lessons among social media practitioners, encouraging adoption of industry standards and promoting ethical practices though discussion and actions.  Additional information about the Sacramento Chapter and upcoming events is available at http://www.facebook.com/SMCSAC.  Follow our news on Twitter @SMCSac.